The Stand Up Pouch, also known as Doypacks, is a packaging solution capable of standing independently. Usually incorporated with a zip-lock closure to maintain the freshness of the product, the pouch has become increasingly popular in the market due to its flexibility and customisability, which makes it the go-to option for household items, pet food producers, F&B industries, and many more. Unlike typical packaging solutions such as cardboard boxes and glass bottles, the Stand Up Pouch is a more economical and eco-friendly choice as it consumes fewer resources, resulting in a low manufacturing cost.

The Stand Up Pouch is manufactured from several layers of barrier materials that classify into 3 main groups, each with its specific properties. These layers come together to provide the pouch with durable and puncture-resistant characteristics.

• Outer Layer: Enables graphic printing and carrying of advertising which allows companies to communicate brand messages and incorporate vibrant images to appeal to customers
• Middle Layer: Functions as a protective barrier to ensure that the inner content is kept safe and fresh
• Inner Layer: Functions as the most important layer amongst the three. This layer is usually FDA approved to allow safe contact between food and packaging. It is also heat-sealable to assure customers that the pouch has not tampered with

Additional features such as top holes, tear notches, zippers, and spouts can also be incorporated to enhance its performance.